Why I'm betting everything on people going out more
People are going to go out more in the next ten years than they did in the last ten. Not slightly more. Significantly more. Here's why I built Hubb around that belief.
Proven strategies, case studies, and insights to help retail stores increase footfall, boost sales, and build customer loyalty — without wasting money on ads.
People are going to go out more in the next ten years than they did in the last ten. Not slightly more. Significantly more. Here's why I built Hubb around that belief.
Your college friend moved to Bangalore. They love it there — the weather, the startups, the vibe. But every time they come back to Delhi, they spend the entire time eating. These are the ten restaurants causing that sadness.
Basant Lok Market has become the most interesting square kilometre in Delhi for going out. PCO, Lair, AaBbCc, Hoots, Perch — here's everything on the strip and why it all happened here.
There are more rewards apps in India than you can keep track of. Most of them share the same fundamental problem: your points have no value outside the walled garden they were created in. Hubb is built differently — one wallet, across a curated offline network.
This will make every person from Mumbai reading this visibly angry. Good. On the specific question of going out — restaurants, bars, nightlife — Delhi wins. Not narrowly. Comprehensively. Here's why.
I moved back to Delhi to build something. What I did not expect was to move back and find that Delhi had, somewhere between my departure and return, decided to become genuinely one of the most interesting cities in the world.
Something has been quietly happening to Delhi's food and nightlife scene. The city has started showing up on the international rankings that the rest of the world pays attention to — and most people living in Delhi don't fully realise it's happening.
Delhi does nights differently. The city doesn't really get going until 9pm, the good places fill up by 10, and the conversations that started over cocktails somehow end up at a dhaba at 2am. If you're planning a night out this weekend, here's where to actually go.
A belief runs deep in the restaurant industry in India: if the food is good enough, people will come. This belief is killing restaurants — slowly, quietly, in the gap between a great opening month and a very average sixth month.
If someone told you about Hubb at a café, or you spotted the QR code at a store counter, or it came up in conversation — here's everything you need to know.
May in Delhi has a reputation for being unbearable, and honestly, it earns it. But the city doesn't stop — and neither should you. Some of the best things happening in Delhi this year are landing squarely in May. Here's what's worth your time this month.
There's a shift happening in Delhi's best physical spaces, and it has nothing to do with square footage or inventory. The brands that are winning right now aren't the ones with the most products on the shelf — they're the ones giving people a reason to show up beyond buying something.
South Delhi does brunch differently. It's not about the buffet spread or the bottomless mimosa deal. It's about spaces that have earned their reputation over years — the kind of place where you don't feel rushed, where the food is actually good, and where the Sunday afternoon stretches out in the right way.
Delhi has no shortage of coffee shops. What it has a shortage of is places that actually take coffee seriously — where the beans are sourced with intent, the barista knows what they're doing, and the space doesn't feel like it was designed for Instagram first and people second.

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