Founders

What is Hubb and how does it work

May 2, 2026
4 min read
What is Hubb and how does it work

If someone told you about Hubb at a café, or you spotted the QR code at a store counter, or it came up in conversation — here's everything you need to know.

The short version

Hubb is a city discovery and rewards app built for Delhi NCR. You use it to find the best cafés, restaurants, stores, and experiences in the city. When you visit and transact at any partner brand, you earn Hubb points. Those points can be spent across the entire Hubb network — not just at the place where you earned them.

One app. One wallet. Every place worth going.

The problem Hubb is solving

Finding good places in Delhi has always been a word-of-mouth game. The best café in Shahpur Jat, the restaurant in GK2 that locals actually go to, the pop-up that sold out before anyone posted about it — these things travel through people, not platforms.

At the same time, the apps that were supposed to help you discover the city have mostly become delivery apps. They optimise for convenience, not for the experience of actually being somewhere.

Hubb is built for the other thing. For stepping out. For the version of Delhi that exists when you're physically in it.

How it works

Discovery

Open the app and you'll find a curated feed of Hubb's partner brands across Delhi NCR — restaurants, cafés, retail stores, and experiences. These aren't random listings. Every brand on Hubb is there because it belongs there. The network is deliberately kept premium and curated.

You can browse by category, by neighbourhood, or by what's happening — workshops, tastings, pop-ups, curated evenings, live events. If it's happening in person at a partner brand, it's on Hubb.

Earning points

When you visit a Hubb partner and pay your bill, you earn Hubb points on the amount you spend. Points are earned on the cash portion of your transaction — straightforward, no conditions.

The earning rate varies slightly by partner tier, but the mechanic is the same everywhere: spend at a Hubb brand, earn points.

Redeeming points

This is the part that makes Hubb different from every other loyalty programme you've encountered.

Your points aren't locked to the place where you earned them.

Points earned at a restaurant in Khan Market can be redeemed at a café in Hauz Khas. Points earned at a retail store in GK2 can go towards your next dinner out. The entire Hubb network is one shared ecosystem. Think of it like Amex points — earned across merchants, spent across merchants, one wallet.

This is what cross-brand rewards means in practice. You're not collecting isolated stamps at ten different places. You're building a single balance that works everywhere Hubb works.

What kinds of brands are on Hubb

Hubb is built for premium offline brands — the places that are worth going to, not just convenient to order from. The current network spans:

• Dining — restaurants, cafés, brunch spots, specialty coffee

• Retail — fashion, lifestyle, homewear, accessories

• Experiences — workshops, tastings, pop-ups, curated events, fitness

Hubb currently has 80+ partner brands across Delhi NCR, covering 200+ store locations. The network is growing every month.

Hubb Experiences

Beyond discovery and rewards, Hubb also lists in-person experiences directly on the app. Partner brands use Hubb to promote workshops, baking classes, wine tastings, pickleball tournaments, product launches, themed evenings — anything happening in person.

If you're looking for something to do this weekend that isn't a restaurant or a mall, Experiences is where you find it.

How to get started

Download the app from the App Store or Google Play — search for Hubb: where the city goes.

Create your account, browse the brands near you, and the next time you're at a Hubb partner, tell them you're on Hubb before you pay. Your points will be added automatically.

There's no membership fee. No subscription. No minimum spend to start earning.

Who Hubb is for

Hubb is for people who go out in Delhi — who have places they go to, places they want to try, and no interest in another app telling them to order in.

It's for the person who already knows some of the best spots in the city and wants to be rewarded for actually showing up to them.

Some people just know where to go. Hubb is built for those people.

Download Hubb